Field notes

What we learn watching real estate content all day.

Methods and evidence from the research desk. No fluff, no recycled tips.

Jul 9, 2026

The Remix Method: Proven Videos Into Original Content

Copying a viral video verbatim fails. The Remix Method blends a topic, a hook style, and your market's data into content that's genuinely yours.
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Jun 18, 2026

Small Following, Big Reach: Follower Count Doesn't Decide Virality

Small accounts go viral because algorithms test videos on strangers. What the 5x likes-to-followers signal means for a brand-new agent.
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May 28, 2026

How to Find Viral Real Estate Content Ideas in 15 Minutes a Day

A practical daily workflow for finding proven real estate video ideas: where to search, what to type, how to spot outliers, and how to keep a swipe file.
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May 6, 2026

Why Your Real Estate Reels Aren't Getting Views

The real reasons realtor reels flop: guessing, copying big influencers, no hook, generic tours. Plus a clear answer on what to post instead.
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Apr 14, 2026

How Real Estate Agents Reverse-Engineer Viral Videos

The exact method agents use to study viral real estate videos: spot the outlier, break down the hook, and read the comments to learn why people watched.
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